The Learner is required to state the key characteristics of the imagined audience to whom their speeches are given. This enables the Examiner to understand the context in which the speech has been written and it informs their understanding of the delivery.

When planning a speech, the learner will need to prepare the speech with their intended audience in mind as this will govern the vocabulary they use, their body language and general style of presentation. By understanding the characteristics of this audience, the Learner can more effectively plan their speech, making their delivery more engaging and interesting for that audience.

The Learner should be encouraged to be creative when thinking about their imagined audience – for example, it could be a group of their peers at school, a group of younger children, a youth club, a panel of local council members, or a neighbourhood committee. It is recommended that the Learner chooses a different imagined audience for each of their speeches as this will encourage contrast in content and delivery, as well as allowing the Learner to display a range of skills to the Examiner.